Monday, July 22, 2019
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coca cola brand power body bike

The power of the Brand

A strong brand can be the difference between business success and failure in a crowded market – but many fitness businesses still fail to...
Mike rounding Ant+ wireless ecosystem

A connected fitness ecosystem

Mike Rounding, product manager for ANT+, talks to Kate Cracknell about the wireless ecosystem that’s helping exercisers get the workout data they want, whatever...
Moris Lahdo

Why health is the future of fitness

Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must...
Peloton Kevin Cornils

Peloton: ‘A category of one’

Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s...
Phillip Mills ride high

Phillip Mills

The vital importance of appealing to millennials, the secret of Peloton’s success, and the best cycling boutiques in the world. The founder and MD...
Paul Bowman wexer

The future of indoor cycling

Personalising experiences, harnessing influencers and competing with Peloton. The future of fitness is digital – and it needn’t be intimidating. Indeed, technology offers health...
Philippe Moity Kinomap indoor cycling

The sport of indoor cycling

Philippe Moity, president and co-founder of Kinomap, tells Kate Cracknell about his plans to get indoor cycling recognised not just as a form of...
Matthew Allison space cycle asia

Matthew Allison

Space Cycle, the cycling boutique that’s redefining millennial fitness in Asia, is eyeing expansion across the major cities of China – and beyond, through...
James Balfour london boutique 1rebel

James Balfour

The co-founder of London boutique operator 1Rebel talks to Kate Cracknell about its ground-breaking new cycling amphitheatre “We’ve created three distinct types of class at...
heart rate training Dave Wright MyZone CEO

The heart of the matter

Heart rate training has been a buzzword over recent years, but what are the benefits of this form of training, and who’s doing it...
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