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FIRE Fitness

Setting the world on fire

Founded in Malaysia in 2015, boutique brand FIRE Fitness is now looking to expand globally through an innovative licensing model. Kate Cracknell reports Let’s start...

Joey Gonzalez

Rebranding, RIDE and a transformation inspired by COVID. The CEO of global boutique megabrand Barry’s speaks to Kate Cracknell about 2020’s rollercoaster ride You recently...

Heart & soul

From star of the stage to star of the SoulCycle studio. Lauren Naomi, one of SoulCycle’s top London instructors, shares her story with Kate...

Styles Studios Fitness

Carrie Kepple and Amy Styles have created a new ‘health club of boutiques’ model, and their club’s COVID journey speaks volumes about the power...

Get the world grooving

In the first of our rockstar instructor series, GrooveCycle founder SJ Aboboto explains how a background in dance shaped a cycling  concept where results...

Humphrey Cobbold

PureGym will expand globally through a multi-brand approach, but that won’t involve a boutique format, as its CEO explains to Kate Cracknell PureGym operates in...

Something in the air

Ventilation. It might not be the first thing you think of for your cycle studio, but it can make or break the experience. Thomas...

Music maestros

Licensing music for group exercise playlists can be a complex process, especially when you’re negotiating global rights. Josh James and Kendall Farmer of the...
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Jon Davie

Creating big box gyms where every facet of the offering is best in class, able to rival even the boutiques – that’s the goal...
esben dalgaard andersen weight gain and loss

Esben Dalgaard Andersen

The well-known Danish actor regularly has to gain or lose 30kg for his roles. He shares his diet and exercise secrets with Kate Cracknell Esben,...
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