The power of the Brand
A strong brand can be the difference between business success and failure in a crowded market – but many fitness businesses still fail to...
A connected fitness ecosystem
Mike Rounding, product manager for ANT+, talks to Kate Cracknell about the wireless ecosystem that’s helping exercisers get the workout data they want, whatever...
Why health is the future of fitness
Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must...
Peloton: ‘A category of one’
Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s...
Phillip Mills
The vital importance of appealing to millennials, the secret of Peloton’s success, and the best cycling boutiques in the world. The founder and MD...
The future of indoor cycling
Personalising experiences, harnessing influencers and competing with Peloton. The future of fitness is digital – and it needn’t be intimidating. Indeed, technology offers health...
The sport of indoor cycling
Philippe Moity, president and co-founder of Kinomap, tells Kate Cracknell about his plans to get indoor cycling recognised not just as a form of...
Matthew Allison
Space Cycle, the cycling boutique that’s redefining millennial fitness in Asia, is eyeing expansion across the major cities of China – and beyond, through...
James Balfour
The co-founder of London boutique operator 1Rebel talks to Kate Cracknell about its ground-breaking new cycling amphitheatre
“We’ve created three distinct types of class at...
The heart of the matter
Heart rate training has been a buzzword over recent years, but what are the benefits of this form of training, and who’s doing it...
RECENT INTERVIEWS
Ryan Junk
CycleBar, the boutique indoor cycling brand owned by Xponential Fitness, has gone through an impressive turnaround. Its president tells Kate Cracknell about the brand’s...
