Setting the world on fire
Founded in Malaysia in 2015, boutique brand FIRE Fitness is now looking to expand globally through an innovative licensing model. Kate Cracknell reports
Let’s start...
Joey Gonzalez
Rebranding, RIDE and a transformation inspired by COVID. The CEO of global boutique megabrand Barry’s speaks to Kate Cracknell about 2020’s rollercoaster ride
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Licensing music for group exercise playlists can be a complex process, especially when you’re negotiating global rights. Josh James and Kendall Farmer of the...
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Creating big box gyms where every facet of the offering is best in class, able to rival even the boutiques – that’s the goal...
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RECENT INTERVIEWS
Setting the world on fire
Founded in Malaysia in 2015, boutique brand FIRE Fitness is now looking to expand globally through an innovative licensing model. Kate Cracknell reports
Let’s start...
