Fitness, reinvented
Virtual reality has the potential to revolutionise fitness and democratise indoor cycling – and gyms will have no choice but to embrace the technology....
Rick Crawford
As the needs and demands of exercisers continue to diversify, there’s a growing pressure to segment the fitness offering – and this is exactly what...
Colin Grant
Immersive, gamified cycling; sleep as the next wellbeing trend; and the launch of an in-club boutique concept. The founder and CEO of Asia’s Pure...
Oliver Schulokat
Operators’ “blissful ignorance” is threatening the future of the gym sector – but virtual reality, cinematic studios and a new model that spans in-club...
Ryan Junk
CycleBar, the boutique indoor cycling brand owned by Xponential Fitness, has gone through an impressive turnaround. Its president tells Kate Cracknell about the brand’s...
Ralph Butzin
World record-breaking events, thousands donated to charity, and an appeal to instructors to leave their egos at the door. Ralph Butzin – founder of...
The power of the Brand
A strong brand can be the difference between business success and failure in a crowded market – but many fitness businesses still fail to...
A connected fitness ecosystem
Mike Rounding, product manager for ANT+, talks to Kate Cracknell about the wireless ecosystem that’s helping exercisers get the workout data they want, whatever...
Why health is the future of fitness
Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must...
Peloton: ‘A category of one’
Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s...
RECENT INTERVIEWS
Jon Davie
Creating big box gyms where every facet of the offering is best in class, able to rival even the boutiques – that’s the goal...
