Setting the world on fire
Founded in Malaysia in 2015, boutique brand FIRE Fitness is now looking to expand globally through an innovative licensing model. Kate Cracknell reports
Let’s start...
Joey Gonzalez
Rebranding, RIDE and a transformation inspired by COVID. The CEO of global boutique megabrand Barry’s speaks to Kate Cracknell about 2020’s rollercoaster ride
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Heart & soul
From star of the stage to star of the SoulCycle studio. Lauren Naomi, one of SoulCycle’s top London instructors, shares her story with Kate...
Styles Studios Fitness
Carrie Kepple and Amy Styles have created a new ‘health club of boutiques’ model, and their club’s COVID journey speaks volumes about the power...
Get the world grooving
In the first of our rockstar instructor series, GrooveCycle founder SJ Aboboto explains how a background in dance shaped a cycling concept where results...
Humphrey Cobbold
PureGym will expand globally through a multi-brand approach, but that won’t involve a boutique format, as its CEO explains to Kate Cracknell
PureGym operates in...
Something in the air
Ventilation. It might not be the first thing you think of for your cycle studio, but it can make or break the experience. Thomas...
Music maestros
Licensing music for group exercise playlists can be a complex process, especially when you’re negotiating global rights. Josh James and Kendall Farmer of the...
Jon Davie
Creating big box gyms where every facet of the offering is best in class, able to rival even the boutiques – that’s the goal...
Esben Dalgaard Andersen
The well-known Danish actor regularly has to gain or lose 30kg for his roles. He shares his diet and exercise secrets with Kate Cracknell
Esben,...
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