Tuesday, October 20, 2020

Interviews

oliver schulokat cyberobics

Oliver Schulokat

Operators’ “blissful ignorance” is threatening the future of the gym sector – but virtual reality, cinematic studios and a new model that spans in-club...
ryan junk interview cyclebar

Ryan Junk

CycleBar, the boutique indoor cycling brand owned by Xponential Fitness, has gone through an impressive turnaround. Its president tells Kate Cracknell about the brand’s...
ralph butzin spinning pioneer

Ralph Butzin

World record-breaking events, thousands donated to charity, and an appeal to instructors to leave their egos at the door. Ralph Butzin – founder of...
coca cola brand power body bike

The power of the Brand

A strong brand can be the difference between business success and failure in a crowded market – but many fitness businesses still fail to...
Mike rounding Ant+ wireless ecosystem

A connected fitness ecosystem

Mike Rounding, product manager for ANT+, talks to Kate Cracknell about the wireless ecosystem that’s helping exercisers get the workout data they want, whatever...
Moris Lahdo

Why health is the future of fitness

Switching focus from selling memberships to a broader health agenda. Moris Lahdo, CEO of ACTIVIO, has strong views on what the fitness industry must...
Peloton Kevin Cornils

Peloton: ‘A category of one’

Everyone’s talking about Peloton: the brand whose powerful combination of at-home bike and live-streamed classes has taken the fitness sector by storm. But what’s...
Phillip Mills ride high

Phillip Mills

The vital importance of appealing to millennials, the secret of Peloton’s success, and the best cycling boutiques in the world. The founder and MD...
Paul Bowman wexer

The future of indoor cycling

Personalising experiences, harnessing influencers and competing with Peloton. The future of fitness is digital – and it needn’t be intimidating. Indeed, technology offers health...
Philippe Moity Kinomap indoor cycling

The sport of indoor cycling

Philippe Moity, president and co-founder of Kinomap, tells Kate Cracknell about his plans to get indoor cycling recognised not just as a form of...
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